Friday, 1 October 2010

Wednesday, 22 September 2010

Audience Profile

Lyrics Breakdown

(0:00) Instrumental Intro (1:01) (61 seconds)

(1:01) Nightmare! (1:05) (4 seconds)

(1:05) (Now your nightmare comes to life) (1:10) (5 seconds)

(1:10) Dragged you down below down to the devil’s show, 
To be his guest forever, 
Peace of mind is less than never (1:18)
(8 seconds)

(1:18) Hate to twist your mind, but God ain’t on your side
An old acquaintance severed,
 Render of your last endeavour (1:25) (7 seconds)

(1:25) Ashes burning, you can smell it in the air,
 Cause men like you have such an easy soul to steal.
 So stand in line while banging numbers in your head, 
You’re now a slave until the end of time
And nothing stops the madness turning,
 haunting, yearning, pull the trigger! (1:42) (17 seconds)

(1:42)You should have known
, The price of evil, 
And it hurts to know that you belong here, yeah
 Ooooh, it’s your fuckin’ nightmare
(2:02) (20 seconds)

(2:02) While your nightmare comes to life (2:08) (6 seconds)

(2:08) Can’t wake up in sweat, cause it ain’t over yet,
 Still dancing with your demons, 
Victim of your own creation beyond the will to fight,
 Where all that’s wrong is right
 where hate don’t need a reason
Love is self-assassination (2:22) (14 seconds)

(2:22) You’ve been lied to just to rape you of your sight, 
And now they have the nerve to tell you how to feel.
 So sedated as they medicate your brain, 
And while ya slowly go insane the tell you
, Give in with your best intentions, 
Help ya with your complications (2:39) (17 seconds)

(2:39) You should have known the price of evil
, And it hurts to know that you belong here, yeah
, No one to call, everybody to fear, 
Your tragic fate is looking so clear, yeah.
 Ooooo it’s your fuckin’ nightmare ha ha ha ha!! (3:16) (37 seconds)

(3:16) Instrumental (4:02) (46 seconds)

(4:02) (ha-ha-ha-ha-ha-ha) (4:04)
(2 seconds)

(4:09) Fight, fight, not to fail, fail
, Not to fall, fall, 
Or you’ll end up like the others. (4:16)
(7 seconds)

(4:16) Die, die, die again, die, 
Drenched in sin, sin, 
With no respect for another (4:18) (2 seconds)


Treatment Sheet

Wednesday, 15 September 2010

Digipak Analysis

History of Heavy Metal Music

Mid-1960s - Bands such as The Rolling Stones create blues rock by covering songs by American blues artists and speeding up the tempo. This genre would have a major influence on early heavy metal artists.

1968 - The first heavy metal bands to attract large amounts of attention are formed. These are Black Sabbath, Led Zepplin and Deep Purple. All of them are British

1970's - On the other side of the Atlantic the first successful American metal band, Grand Funk Railroad, start to set the trend as many other American bands start to follow suit over the following years. These include Dust (1971), Blue Öyster Cult (1972), and Kiss (1974). Although formed around the same time as the other major British bands in the mid-1970's Judas Preist drop the genre's blues influences and modernized the 'twin-guitar' sound giving the genre a sound closer to that of present day heavy metal.

Late 1970's to 1980's - With the emergence of Punk Rock in the mid-1970's heavy metal record sales began to drop. Many act's decided to adapt the genre's aggressive, high energy sound. One such band formed in 1975 was Motörhead. This lead to the 'New Wave Of British Heavy Metal' or NWOBHM for short. Other such bands involved in this movement were the likes of Iron Maiden, Saxon and Def Leppard and in 1980 it broke into the mainstream charts.

1980's - Many subgenres of metal started to develop outside of the commercial heavy metal movement. The main five of these were trash metal, death metal, black metal, power metal, and the related subgenres of doom and gothic metal. The trash metal movement was popularised by the 'Big Four Of Thrash': Metallica, Anthrax, Megadeth and Slayer. The lyrics of thrash often express nihilistic views or deal with social issues using visceral, gory language whilst the instruments tend to be played faster and more agressive than the original metal acts.
Death metal utilizes the speed and aggression of both thrash and hardcore, fused with lyrics preoccupied with Z-grade slasher movie violence and Satanism. Death metal vocals are typically bleak, involving guttural 'death growls', high-pitched screaming, the 'death rasp', and other uncommon techniques. Complementing the deep, aggressive vocal style are downtuned, highly distorted guitars and extremely fast percussion, often with rapid double bass drumming and 'wall of sound'–style blast beats. Frequent tempo and time signature changes and syncopation are also typical.
Unlike both thrash and death metal which were developed in the US, black metal developed in Europe mainly in areas such as Sweden. Black metal varies considerably in style and production quality, although most bands emphasize shrieked and growled vocals, highly distorted guitars frequently played with rapid tremolo picking, a 'dark' atmosphere. Satanic themes are common in black metal, though many bands take inspiration from ancient paganism, promoting a return to pre-Christian values.
Power Metal remains an underground genre in North America however it does have a high level of popularity in Europe, Japan and South America. Power metal came about largely in reaction to the harshness of death and black metal. It is characterized through the use of power riffs, a melodic approach and high-pitched 'clean' vocals similar to that of Iron Maiden and Judas Priest with thrash's speed and energy mixed in.

1990's - With the emergence of grunge bands like Nirvana metals mainstream dominance came to an end. The post-thrash groove metal genre starts to appear with bands such as Pantera and White Zombie becoming very popular. Many of the metal bands form in the early 90's become known under the umbrella term 'alternative metal'. Bands central to this movement are those such as Soundgarden and Alice in Chains. In the mid to late 90's a new wave of U.S. metal groups started to emerge influenced by alternative metal bands and their mix of genres. Dubbed 'nu metal' bands such as Linkin Park, Papa Roach and Korn incoporated elements ranging from death metal to hip-hop often including DJs and rap-style vocals. Nu metal gained popularity thanks to heavy rotation on MTV and the introduction of Ozzy Osbourne's Ozzfest in 1996. However nu metal wasn't widely embraced by all of the metal community and by 2003 few nu metal bands such as System of a Down still retained substantial followings.

2000's - Metalcore starts to emerge in the US combing elements from both thrash metal and hardcore punk and becomes a commercial force in the mid 2000's. The genre became mainstream when Killswitch Engage's album 'End of Heartache' and Shadows Fall's album 'The War Within' debuted at 21 and 20 respectively on the Billboard album chart whilst in the UK Bullet For My Valentine reached mainstream success in 2008 with the album 'Scream Aim Fire'. At the same time 'retro-metal' starts to emerge with English band The Darkness and Australian bands Wolfmother and Airbourne. These are bands which are seen to have and 80's sound such as Airbourne having a similar sound to AC/DC.

Primary Audience Research

Questionnaire
1. What do your nightmares consist off?

2. What Phobias do you have?

3. What features would you expect to see in a metal music video?

4. What do you think are the conventions of a metal music video?

5. What camera shots would expect to see?
[ ] Point of View
[ ] High Angle/Low Angle
[ ] Medium Shot
[ ] Long Shot
[ ] Close Up
[ ] Other – If So specify

6. What Clothing/Costume Would You Expect To See?

7. What Type of Video do you think metal videos use?
[ ] Disjunction
[ ] Illustrative
[ ] Amplification

7. Would you expect to see shots of the bands instruments?


8. How many cuts would you expect to see?


9. On a scale of 1 to 10 how would you rate this genre? 10 being the best and 1 being the worst

1 5 10


10. How often do you listen to bands from this genre?


11. How many bands do you know from this genre?

Answers (click to enlarge)






Monday, 13 September 2010

Music Video Ideas


(click to enlarge)

Music Videos with a Similar Feel to What We Want


Lordi - Blood Red Sandman


The Candy Spooky Theater - Exsosist


Mr Bungle - Quote Unquote


Disturbed - Asylum


Examples of Animated Music Videos
Dir En Grey - Agitated Screams Of Maggots
http://www.youtube.com/watch?v=CGo5MBAiwaE

Cast of K-On!! - NO, Thank You!


Avenged Sevenfold - A Little Piece of Heaven
http://www.youtube.com/watch?v=VurhzANQ_B0

Tuesday, 6 July 2010

Advertisement Deconstruction




From the adverts I have looked at I have found many common features. One of these is to obviously advertise the album. At the same time they contain something similar to the albums cover so that anyone looking for the album can easily find it. They also have the bands record label somewhere on the advert. Every advert I looked at appeared in a media that was relevant to the bands target audience.

The advert I have chosen to look into more is the advert for Plastic Beach by Gorillaz. The image used on the advert is directly from the albums cover and depicts a plastic cliff with a house on top with many toy like ships, docks etc. underneath. The font is taken directly from the album and due to its positioning and wavy appearance looks like it is part of the water surrounding the ‘plastic beach’. These help to represent the icon of the band as the band themselves are animated and so are technically fake just like the ‘plastic beach’. From this I can tell that the band is more underground as the label is located at the bottom of the poster but is tiny and is not a very well known label. This poster also shows that the band aim their music at a specialist audience who like their music to be mixtures of multiple genres.

Wednesday, 30 June 2010

Shot Count - "Maximum The Hormone - Zetsubou Billy"


Amount of Cuts: 102
MEAT Shots: 40
Type of Shots: Medium close up, wide shots
Type of Camera Movement: Shaky, handheld, and steady.

Tuesday, 25 May 2010

Warhol Tutorial


Firstly I got the photo that I wanted to use. I then proceeded to load it up in Photoshop. I went to Filter -> Blur -> Smart Blur. To acquire the look that I wanted I had to set the Radius to 40 and the Threshold to 15. After this I selected the layer of the photo and once again selected the Filter menu only this time I selected Artistic -> Cutout and set the level to around 4-6, the edge simplicity to 1 and the fidelity to 1. I then cut out the image of myself using the Magnetic Lasso tool and created a separate layer for it. On the old layer I filled it with one single colour. I then selected the layer with the image of myself and chose the Colour Replacement tool and selected the colour I had used for the background and colour the image of myself with it. I did this a further four times and combined each image to create the image you see.

Friday, 21 May 2010

Opie Tutorial


This is my first attempt at making an Opie style image on Photoshop. I used multiple tools to create this image. one of these was the Magnetic Lasso tool. I used this to select parts of my image to make into separate layers. I used the Paint Bucket tool to fill in the layers with the colour that I wanted to use. I used the Pencil tool to do clean up and the eraser to remove any mistakes. Finally I used the dropper tool to take a sample of the colour of my hair, face etc. so that I could fill in my layers with all one colour