From the adverts I have looked at I have found many common features. One of these is to obviously advertise the album. At the same time they contain something similar to the albums cover so that anyone looking for the album can easily find it. They also have the bands record label somewhere on the advert. Every advert I looked at appeared in a media that was relevant to the bands target audience.
The advert I have chosen to look into more is the advert for Plastic Beach by Gorillaz. The image used on the advert is directly from the albums cover and depicts a plastic cliff with a house on top with many toy like ships, docks etc. underneath. The font is taken directly from the album and due to its positioning and wavy appearance looks like it is part of the water surrounding the ‘plastic beach’. These help to represent the icon of the band as the band themselves are animated and so are technically fake just like the ‘plastic beach’. From this I can tell that the band is more underground as the label is located at the bottom of the poster but is tiny and is not a very well known label. This poster also shows that the band aim their music at a specialist audience who like their music to be mixtures of multiple genres.
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